We recently sold two homes in South Portland in one of the slowest months of the year for real estate (December) in less than 2 days. How did we do it?
The homeowners asked for our advice on what needed to be done in the home before listing and then took that advice seriously—completing all the items we suggested. We walked through the home with them and looked at the home “through the buyer’s eyes.” Buyers get a sense immediately as to whether a home has been well cared for. This means that the house needs to be spotlessly clean and any major and minor imperfections corrected. Buyers can walk through a home in 30 minutes or less. Their eyes will naturally fall on flaws unless the flaws aren’t there. We work with the homeowner to eliminate any reasons for the buyer to eliminate this house from their top choice list.
We also work with the homeowner to stage the house. Staging the house means preparing the house in a way that the buyer can visualize themselves living in the space. Editing out items and opening up the space is key. Less is truly more. We strive to maximize open space and bring in the most light to the space.
The last area is pricing. It’s important to “nail the price” immediately to maximize the interest in the house and showings. We often hold first showings until the first open house to bring interested buyers in all at once. This generates a feeling of excitement and need for the buyer to act if they don’t want to lose out on the property.
Homeowners who ask for and take our advice on preparing the home for sale and pricing are homeowners who walk away with a home sold quickly and for the highest price. The pictured home went under contract after being on the market 2 days and sold for $10,000 above the asking price.